Bad Norwegian, a Norway-based skincare brand, recently launched its equity crowdfunding campaign on Invesdor. The company is seeking to raise 500,000–2,000,000 NOK (approximately 54,000–215,000 euro), which will go towards product development, production and marketing.
Founded in 2011, Bad Norwegian offers up men’s only skincare (sorry, ladies). The company currently has four products:
- Revitalize Face: An intense moisturizer to reduce fine lines that has active ingredients, fast absorbing non-greasy texture, with no color or smell.
- Facial Cream: A fast-absorbing, non-greasy formula keeps skin strong and healthy without smell or color.
- Wash Face: A daily cleansing scrub with skin friendly components that keeps skin clean and pure.
- Roll Doe: A fast-absorbing, menthol infused deodorant that ensures effective odor control.
Sharing details about the campaign, CEO and founder of Bad Norwegian, Marius Kristiansen, revealed:
“We are looking to expand into new markets, so we want to reach international investors to help us. An equity crowdfunding campaign gives us a way to combine international branding with funding.”
CEO of the funding portal, Lasse Mäkelä stated:
“Bad Norwegian is an exciting brand and a prime example of a case where a large crowd of shareholders can help the company bring its products into new markets. We are happy to be able to help Bad Norwegian on its growth path.”
Bad Norwegian is said to be the second Norway-based company on Invesdor’s platform. The website launched its service in Norway in February.
Equity director of Invesdor, Peter Moore, also commented on Norway’s startups:
“The Norwegian startup scene is really exciting right now, and we see a lot of potential in Norwegian growth companie. Equity crowdfunding is a modern way for these innovative companies to raise money for growth, and bad Norwegian is a good example of such a company.”
Bad Norwegian’s campaign is set to close at the beginning of July.
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