Yanto Barker’s cycling apparel brand, Le Col, has successfully secured its initial £1 million funding target on Crowdcube thanks to over 280 investors. The company made its debut on the equity crowdfunding platform in November, seeking the funds for brand awareness and team growth.
Le Col was established in 2009 and manufactures in Italy. It now sells products in over ten countries around the world through specialized retails, includes Harrods Cycling Concession. The products have also been featured in publications such as Esquire Magazine, the Guardian, Huffington Post, The Independent, Cyclist magazine and Road CC. Le Col was also a sponsor for the 2013 Team UK Youth and 2015 One Pro Cycling.
“Le Col is a premium cycling apparel brand conceived from an obsessive desire for perfection. The brand ambition was to create beautiful, performance enhancing clothing, that gives cyclists every advantage. Using Yanto’s professional insights, and continuous rider feedback, Le Col strives to design and manufacture the most technical and innovative products available in order to improve the rider’s experience in all climates and seasons.”
Sharing details about why he decided to launch Le Col, the Team GB Cyclist stated:
“Firstly, I needed to build myself a job for when I retire. I had this idea when I was 28 years old so I have been preparing for a while, secondly, I truly believe we can make better products than other brands. Last of all I am inspired to work in teams that excel, and this business offers me the chance to build a team and motivate people to achieve really great results, who also enjoy and feel fulfilled in their roles.”
Barker and his team decided to extend the campaign twice in order to meet the funding target. It is now set to close on January 13th.
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