With 3-D printing, makerspaces, and online forums about how to create hardware, it’s never been easier to create a new gadget. And crowdfunding platforms such as Kickstarter have made it easier than ever to fund a new gadget. But selling a new gadget? Still pretty tricky.
Which is why, although Amanda Peyton cofounded a company with plans to make a smart-home assistant, she and her team ended up launching a website that rethinks hardware sales.
“With a lot of these companies, they’ll go through the Kickstarter process, but then if they want to scale the company and sell more units, it’s tough,” Peyton tells Fast Company. “We realized that Kickstarter was focused on funding, and getting products off the ground, but what happens when these products want to grow and grow into larger companies?”
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