Kickstarter is a notoriously press-shy company. The founders, admirably, prefer the attention go to the projects fundraising on the site and wisely want to avoid the downside of the hype cycle by not encouraging said hype in the first place.
But whether Kickstarter welcomed it or not, it was undeniably one of the biggest press stories of last year, playing a central role with two huge trends: The excitement around crowd funding and the resurgence of hardware in Silicon Valley. The problem was, those weren’t particularly the accomplishments Kickstarter prided itself on. One is really a finance story and one is really a tech story. And that’s not bad. But Kickstarter wants to be an art story first and foremost.