Dodge Dart Ads Tout Crowdfunding

Dodge Dart RegistryCan’t afford a new car? Try crowdfunding.

This novel idea comes from Chrysler Group, which lays out the details in the latest ads for its 2013 Dodge Dart.

A television commercial that began airing this week introduces the Dodge Dart Registry, a website that allows family and friends to help out with your next car purchase.

The concept is similar to a gift registry, like those used for a wedding or baby shower. But this registry lists car parts, ranging from inexpensive items like an antenna to pricey ones like heated seats.

“Let people sponsor the car’s parts as a gift,”…

Read More at Forbes

Sponsored Links by DQ Promote

Send this to a friend