This novel idea comes from Chrysler Group, which lays out the details in the latest ads for its 2013 Dodge Dart.
A television commercial that began airing this week introduces the Dodge Dart Registry, a website that allows family and friends to help out with your next car purchase.
The concept is similar to a gift registry, like those used for a wedding or baby shower. But this registry lists car parts, ranging from inexpensive items like an antenna to pricey ones like heated seats.
“Let people sponsor the car’s parts as a gift,”…
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