Crowdfunding is an alternative way to raise capital to get a venture off the ground. The concept’s been around for several years and it’s growing fast: The largest crowdfunding platform, Kickstarter, received over $300 million in pledges in 2012.
It’s going to be an important component of tomorrow’s business. In fact, the crowdfunding phenomenon has fascinating lessons for any business…
A Quick Primer on Kickstarter
An individual or organization first brings a project idea to Kickstarter. The project has to fit within one of Kickstarter’s categories, such as Film, Food, Technology, and Games.
Kickstarter doesn’t fund businesses, or projects that continue into the middle-distance. Instead, it accepts a well-defined project that can easily be said to be finished.
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