Over $1 million has been raised via Latin American crowdfunding platform Idea.me since its launch 18 months ago, contributing to the success of 180 creative projects, the startup announced today.
As you may remember, we recently listed Idea.me as one of the 10 Latin American startups to look out for in 2013. Its model is similar to Kickstarter and Indiegogo, but its focus on Latin America represented a challenge, due to the fact that the concept of crowdfunding is still fairly new in the region.
This means Idea.me had to do more evangelizing than its US counterparts, as well as making interesting tweaks to the original model to “tropicalize it” – in other words, to progressively adapt it to Latin America’s reality.
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