NPR’s new Kickstarter is a clever commentary on the crowdfunding reward system

Planet Money T Shirt NPRPop-quiz: Name an organization funded by users’ contributions who receive cheap swag in return. Is it the latest hot new Kickstarter? Nope, it’s National Public Radio.

Well, actually in this case, it’s both. Instead of turning to a phone-a-thon to fund its latest Planet Money story, NPR, (who’s been participating in “crowdfunded journalism” since before the Internet was even a twinkle in the Defense Department’s eye) is using Kickstarter. The project? To make a T-shirt and tell the story of how it came into being:

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