For $100, Micah Lubens bought a share of a vacant, two-story brick building that was promoted as the next up-and-coming hot spot along Washington D.C.’s bustling H Street corridor.
Through food blogs, Lubens learned of plans to transform the building into a minireplica of Asian night markets, with food stalls and at least one clothing shop. The developers were offering shares of the property online for $100 a pop. In return, investors would get a cut of the profits and rent generated by the market, called Maketto.
‘‘I figured I easily spend $100 a month on silly things, so why not try this?’’ said Lubens, 25, a project manager at a district communications firm. ‘‘I don’t have a ton of money to invest, but I’m into the food scene and this intrigued me.’’
Gathering small sums of money from a large number of people online — known as crowdfunding…
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