In the Middle East, indie musicians often struggle to find consistent income in a small and fragmented market. It can be difficult to garner a lot of visibility online, but showcasing one’s latest tracks has become easier with the growth of Mideast Tunes.
The site, which was founded in 2010 by Mideast Youth, a collective of progressive young Bahrainis, features a band’s tracks, along with a short biography and links to its websites and social media, allowing users to browse and discover new music.
The majority of these bands might not be able to rely on online track sales to sustain themselves, as most of the music industry in the Middle East (and the world, these days) is dependent upon live shows for the bulk of their revenue, but many of the region’s bands and artists are coming up with unique and inventive marketing strategies to showcase their work.
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