In crowdfunding you learn something new every day.
For example, did you know that spent coffee grounds can be used to absorb smells? So well, in fact, that scientists at the City College of New York have explored the use of spent, carbonized coffee in diminishing the smell of sewer gas. The nitrogen in the mix (contained in caffeine) enhances carbon’s ability to absorb things like sulfur gas from sewers.
Now an apparel company called Ministry of Supply (MoS) has launched a pretailing Kickstarter campaign for socks that use the same concept to help eliminate foot odor.
We founded Ministry of Supply in 2010 at MIT with the mission to invent the future of business apparel. We’re a team of engineers, designers, material scientists and customer experience junkies revolutionizing how business wear is designed, made and delivered. We do this by combining advanced, proprietary materials with innovative product design and manufacturing brought together by an engaging experience. We tire in the labs for you, so that you may succeed in your own mission – whatever that may be.
It isn’t the first successful Kickstarter project by MoS. They previously raised funds for a similarly innovative shirt and we featured them in a piece on Boston fashion companies.
Their latest Kickstarter campaign for ATLAS: Performance Professional Comes To Socks has already raised $136,000 of a $30,000 goal, so the project is fully funded. Over 2,000 people have laid claim to their own high-performance dress socks, which MoS says are body-mapped to move along with the wearer for maximum comfort.
MoS also says that testing has proven their coffee-infused fabric to be three times as effective at absorbing odor than regular cotton fabric.
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