Domino’s Pizza has launched a new ad campaign with the help of ad agency CP+B. The campaign includes a contribution of 30 $500 Domino’s Pizza gift cards to 30 startups that are #PoweredByPizza.
In addition to the campaign/hashtag, Domino’s has announced a partnership with Indiegogo that will allow crowdfunders to offer Domino’s gift cards as rewards during their crowdfunding campaigns.
Wherever Americans are building and creating and innovating, pizza is sure to be close by. No one’s changing the world over halibut. It’s always been pizza. And at Domino’s, it’s our privilege to deliver it. That’s why we’re tying up with campaigns on Indiegogo, to help them reach their goal with some pizza powered perks. Contribute to these campaigns and you’ll get a Domino’s Gift Card in return.
The first campaign to participate is for the Wireman Comics Literacy Project, a project that aims to encourage literacy through compelling comic books.
Wireman is unique in the world of literacy instruction in that it seeks to ‘hook’ at-risk readers on a compelling story they can’t put down as opposed to strengthening their skills through drills and exercises.
The campaign offers a reward at the $10 pledge level that includes a $10 Domino’s gift card, essentially resulting in a free pledge for pizza lovers.