If we’ve said it once we’ve said it a thousand times: crowdfunding is all about the crowd. Any smart crowdfunder will build that crowd before launching a crowdfunding campaign in order to increase the likelihood of success.
Jasco Games is right in the midst of this process, having launched a Facebook page for their upcoming, officially licensed Mega Man board game. The page has garnered 3,000 likes to date, which means a big network of potential backers to reach out to upon the launch of their upcoming Kickstarter campaign for the game. They’ve also amassed a few hundred Twitter followers.
Our plan for the Kickstarter is to help improve the game in its present state. By getting funding, we are going to be able to do more and really make the game we want to create, as well as be able to include more miniatures, expand the scope of the game, and use better materials. We also think Kickstarter is a great way to allow our fans to contribute to the development of the game. Your enthusiasm really gives us both the confidence and support we need to make the game exactly how we want it to be.
Tabletop games are a big segment for Kickstarter. The more general games category is Kickstarter’s most successful, having raised over $150 million to date for over 2,200 projects in that sphere. When you combine the brand recognition of the Mega Man franchise with the general popularity of tabletop games on Kickstarter, this campaign is poised to be a rousing success.
The team doesn’t need the money to produce the game. Rather, this is another example of a Kickstarter that is being used as a marketing experiment and a way to involve the crowd in a more direct way.
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