Indiegogo has just announced a platform improvement for crowdfunders running campaigns on the rewards-based crowdfunding platform. After years of operations and thousands of crowdfunding campaigns they have certainly learned a few things about crowdfunding projects.
One thing they do know – is that project creators crave data and information tracking what is working on their campaign. To aid is this process the Indiegogo product team has unveiled an entirely new Campaign Dashboard.
As described by Indiegogo the back end improvement includes:
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New Campaigner Dashboard — Entirely new look, feel, and functionality to the “under-the-hood” part of our campaigns.
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New data — Track which domains are driving campaign traffic, what conversion rates are, where contributors are based, and who is referring visitors to a campaign.
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Slicing and Dicing — Dig deeper into this data to find trends and make stronger decisions.
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Fulfillment — A greatly improved Contributors Tab will make fulfillment management easier.
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Perks — Quickly see which perks are working best and choose one to promote, using our new “Featured Perk” tool.
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Google Analytics — Campaign owners can now integrate their Google Analytics accounts with their Indiegogo campaigns, enabling them to monitor page traffic in real-time. Find out how here.
When you have 60 days or less to fund your goal the pressure is on so every bit of insight helps. The new feature is live now. So those of you crowdfunding on Indiegogo today check it out.