Film crowdfunding super-start Veronica Mars, created by Rob Thomas has announced the Kickstarter hit will be released on March 14, 2014. One of the largest crowdfunding campaigns ever, the film closed on Kickstarter this past April having raised over $5.7 Million creating a title wave of interest from the Hollywood film industry. Over 91,000 backers supported this film representing a seminal shift in possibilities for film finance. The announcement was made in a backer update which was only available for those fans who had funded the film.
Project creator Rob Thomas was quoted in Entertainment Week about the forthcoming release;
“Warner Bros. had this date circled for quite some time and hoped it would stay open,” Thomas tells EW. “Luckily, no other teen detective movie decided to open in the middle of March.”
Due to the overwhelming popularity of the film and incredible fan support the film is expected to be launched in a broad nationwide release. The exact number of screens upon release is yet to be determined.
The plot of the film will revolve around Veronica returning to her hometown in Neptune, California to help a former boyfriend who has been accused of killing his girlfriend. The plot includes a ten year reunion with many of fans favorite characters. Entertainment week has an exclusive preview of the film today.
Thomas has been consistent in recognizing his backers for enabling him to put the film together. For those of you who did not participate in the Kickstarter campaign the film page indicates they are working on ways to capture new fans by introducing new merchandise.
Rob Thomas was recently interviewed by his brother-in-law about the Kickstarter home run. For fans of the series the interview is well worth hearing (Spike Lee actually emailed him for advice on crowdfunding). When Thomas first heard about and considered using Kickstarter to raise funds for his film he “laughed it off”. He probably feels differently about crowdfunding today.
The interview on Capital 5by5 is embedded below:
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