The oft-admired Kickstarter campaign for the PowerUp 3.0 has closed. The grand total? $1,232,612 from 21,412 backers. The average pledge for the campaign was $57.57.
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It’s good for sixth on Kickstarter’s all-time Product Design campaigns list, a list that has seen some serious disruption in the last few months. The Emotiv Insight, Kano and Lomography Petzval Lens have all raised even more than PowerUp, and that is just since August. Product design continues to be an important niche for Kickstarter.
Project creator Shai Goiten shared some insights into what he learned in a recent backer update…
Looking back, the key cornerstones and turning points of our campaign were: reaching our initial goal, reaching the Android stretch goal, starting tooling & production, giving backers the opportunity to vote for stretch goals, producing the first products, and finally meeting our backers in person at CES. Again, thanks for your great and continuous support, your advice, your comments, your questions, and ideas — we couldn’t have done this without you, our fantastic backers!
It’s a huge accomplishment. Having said that, nobody has been able to touch the campaign with the number one spot on the product design list: the ubiquitous Pebble Smartwatch, which raised over $10 million in funding.
As always, focus now shifts to delivery. Units are expected to start shipping in May of this year.
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