The Critics Don’t Matter Here… Veronica Mars Is A Success

It’s Veronica Mars day.

Related: A Fan History of Veronica Mars [Kickstarter]

Director Rob Thomas joined CNBC on Wednesday to take a look back at the campaign. Consider that when the film launched on Kickstarter, the largest Kickstarter campaign ever had raised just short of $1 million. The raise for Veronica Mars dwarfed that total, and in many ways it was responsible for taking Kickstarter as a platform to the next level.

When asked if he would ever crowdfund a film again, the answer was essentially a resounding “yes.”

The film is being met with mixed critical reviews. Some are seizing an opportunity to opine on the perceived inadequacies of the film and the crowdfunding model.

Those critical reviews are incredibly meaningless.

The fans love it. That is what this is all about in the end, right? Despite the economics of filmmaking and what comes after crowdfunding, this film was made for 91,585 Kickstarter backers and they seem happy the film was made. Mission accomplished.

Rob Thomas Producer of Veronica MarsSome backers are taking issue with digital distribution platform Flixster or the DRM restrictions that are coming along with the digital download of the film. Growing pains, no doubt. When you’re blazing a trail there will be unforeseen challenges. Thomas will learn and other filmmakers will learn along with him.

That doesn’t diminish the importance of what happened today. A cult favorite film was funded by a bunch of individuals that wanted to see it made, and it has opened a new world of possibilities for filmmakers.

Where does Veronica Mars go from here? The story may not be over just yet. NPR nods to a series of novels to come out this spring and the possibility of a spinoff web series from the CW.

All thanks to a Kickstarter campaign.

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