Brief: Sian’s Plan Hits Equity Crowdfunding Target

Sians PlanSian’s Plan, a meal-planning website that wants to change the way Brits buy and consume groceries has hit their crowdfunding target of raising £100,000 for 12.5% ownership in the small business.

Having launched in Ireland, the business looked equity through the UK’s active crowdfunding community. Their target was reached in under three months with the help of 147 investors, investing an average of £709 each.  The single biggest investments was £16,550.  Investors were not just located in the UK as participants came from the US, Australia, Canada, Switzerland, Portugal, Italy, Denmark, Germany, Spain, Czech Republic and Sweden. Definitely a testimonial to the global nature of investment crowdfunding.

The company states they have 5000 subscribers signed up in Ireland and the funds will be used to expand their product into the British marketplace.

Not too long ago, Crowdfund Insider published an article by Fiona Swan the COO of Sian where she discussed why an Irish business would raise funds crowdfunding on Seedrs.

Vincent BreslinVincent Breslin, CEO of Sian’s Plan,  commented on hitting their crowdfunding goal:

“We are absolutely delighted to have reached our ambitious £100,000 goal, and will use the funds we have secured for development of the brand, development costs, marketing, and enabling the service to reach the widest audience possible.

“Sian’s Plan offers an exciting opportunity for individuals looking to invest in a disruptive new service that will revolutionise the way British consumers approach home cooking and grocery shopping.

“We created the website to help households eat healthily, save money and reduce food waste through an affordable service that easily integrates into the daily routine of life.” 


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