Back in June of 2013, Kuli Kuli did a rewards based crowdfunding round on Indiegogo where the small company raised $53,000 to help fund their superfood snack made of Moringa. Known as “The Miracle Tree”, the founders claim that the Moringa Oleifera tree may be the most nutritious green in the world. Containing high levels of protein, and other nutrients, Moringa is known as the “natural nutrition of the tropics”. Apparently the plant was consumed in ancient Rome and Egypt as it was highly valued for its sustenance.
Kuli Kuli wants to become the dominant Moringa provider in the United States, where superfood sales are in excess of $38 billion. Nutrition and energy bars are a $2 billion market and growing at 9% annually. Kuli Kuli plans to release other moringa products in other categories beginning in 2015.
Kuli Kuli Bars are now sold in Whole Foods and other natural foods grocery stores throughout Northern California. The company is on track to achieve approximately $200,000 in sales in 2014. Kuli Kuli wants to capture o.5% of the nutrition bar market, hoping to generate $11 million in sales within the next 5 years.
The funding round on AgFunder is looking to raise $350,000 in a convertible note. The minimum investment is at $15,000 and is open to accredited investors now.
The company was founded by Lisa Curtis who worked with Moringa while in the Peace Corps in Niger. She wanted to find a way to continue to help women of West Africa and now she has found a way to achieve that goal while making a profit too.
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