Alchemy Global Announces First Three Engagements on Its Crowdfunding Platform

Alchemy Global, known as the first investment crowdfunding platform in the sports and entertainment market that matches accredited investors with growth companies, announced on Wednesday Storelli Sports, 110% Play Harder and Apera as its first three client companies on the portal. The three established companies will use Alchemy’s platform to raise additional capital and significantly expand their businesses.Alchemy Global

As previously reported by Crowdfund Insider, the platform announced last week it formally launched with the closing of its investment round. The platform brings a powerful blend of experienced brand and company builders along with managerial, financial and capital market expertise to make a significant different in the success rate of companies in those two industries.

andy-brusmanAlchemy Global CEO Andy Brusman stated, “We are proud to have all three of these young, smart, and growing companies as our first three partners. They represent three sectors of sports businesses that are very intriguing to the investment and business community today, and we are looking forward to helping them grow well beyond their current capabilities.”

The three companies have been working in the initial launch phase with Alchemy executive for several months leading to the exciting announcement. Alchemy Global President Peter Ruppe noted, “As a major element of what we do at Alchemy Global, we have been working closely with these three partners for several months or more. We are engaged in their brand, product, people, processes and financials to have confidence they are in an ideal position to stage growth.”

StorelliStorelli is said to be the first and only brand focused exclusively on designing and manufacturing innovative protective gear for soccer. The company has the opportunity to create a completely new category in the sports market and own this category in stores and minds of consumers.

To date, despite limited resources and no marketing, the company has attracted thousands of adopters at the young and amateur levels in Europe and the U.S., in marketing and R&D, Storelli is positioned to become the newest and next big brand in soccer.


Apera has created an entirely new bag category supporting the fitness lifestyle.Worldwide, $19 billion is spent on fitness and sport bags. With more than $1 billion total bags sold in the U.S. annually, the company is considered the only healthy and intelligently organized fitness bag embracing an active lifestyle. The bags are healthy, thanks to the antimicrobial product protection that resists bacterial odor insider and out, vented compartments, wipeable linings, and a washable insert to keep sweat and wet items separate.

The bags feature superior functionality with dedicated and smart storage areas for electronic, accessories, clothing, shoes and wet items. Bag industry veterans Andy Youngs and Frank Steed launched the company in 2012.


100% is a Jacksonville-based private athletic and clinical consumer product company and was founded by passionate endurance athletes. The company’s mission is to give athletes and consumers the ability to recover faster and play harder by providing them with tools for better performance, injury prevention and rehabilitation in a simple yet effective mobile solution.

Through unique integrated pocket architecture, 100%’s patent pending line of compression and ice/heat products combines the benefits of medical gradient and zone compression with the elemental power of ice and heat therapy, representing the next step forward in recovery and performance training gear. 100% also offers premium performance apparel, medical gradient compression socks and branded lifestyle offerings.

Alchemy Global’s management team has direct experience and expertise in building business around athletes and entertainers like Michael Jordan, David Beckham, Cal Ripken, Jr., Pete Carrol, Pelé and Montel Williams.

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