Seth MacFarlane Will Donate Up to $1M Towards “Reading Rainbow” Kickstarter Campaign

Reading Rainbow

Adding more excitement to LeVar Burton’s “Bring ‘Reading Rainbow’ Back for Every Child, Everywhere” crowdfunding campaign on Kickstarter, the host of the children’s television series announced the project is getting some help from director/actor Seth MacFarlane.  

Seth MacFarleneAccording to Mr. Burton’s recent update, the “Family Guy” star has agreed to match the project’s next $1 million of pledges to help it reach even more schools in need. For each dollar pledged over $4,000,000, Mr. MacFarlene will match it, dollar for dollar, up to $1 million.

Mr. Burton also noted the following:

  • If the project reaches its $5 million stretch goal in the next five days, it’ll meet its goal of bringing “Reading Rainbow” to more platforms and 7,500 classrooms.
  • That means that Mr. MacFarlane will provide a full $1,000,000 in matching funds, giving the project a total of $6 million and letting it reach 5,000 more classrooms.

Levar BurtonMr. Burton wrote, “This all means one thing: there has never been a better time to bring new people into this campaign. Every new dollar you add to your pledge, or spend on an add-on reward, or convince your friends and relatives to add, will get us two dollars to help schools. This is unbelievable, y’all. It’s like we’ve always said: we can go anywhere, and if we pull together, we will.

“But before you start calling your friends and spreading the word, please help me thank my friend, Seth, for his amazing generosity. You can send him some love on Twitter, or post in the comments below, but however you do it, please give him some love. With his help, we can make an even bigger difference for an entire generation of kids. That’s just huge. But you don’t have to take my word for it.”

Reading Rainbow

MacFarlane’s offer is in effect through 3 p.m. EDT on July 2nd, when the campaign is to conclude.

As previously reported, the campaign reached $4 million from over 83,000 fans. With less than a week left, the project is  hoping to reach $5 million. Mr. Burton noted, “When we reach our next goal of $5,000,000, we’ll also be able to bring the service to mobile phones, Android, game consoles like XBOX and PlayStation, and set-top boxes like AppleTV and ROKU.”

Not only has it continued to be successful, “Reading Rainbow’s” campaign has managed to land on Kickstarter’s Top Ten Most Funded Campaigns Ever list.


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