Star Trek fans, rejoice! On Thursday (November 20th), Captain Kirk himself, William Shatner, debuted his first Kickstarter crowdfunding campaign to raise $50,000 for his new book, Catch Me Up. The book introduces a fresh, modern approach to teaching seniors how to leverage their lifelong skill sets to create viable businesses and become entrepreneurs.
Catch Me Up features interviews between Shatner and people over 50 who redefined themselves by embracing new technology and accepting new challenges at a later stage of life. He explained, “I’ve been unemployed over 400 times in my life. More importantly I have had to reinvent myself 400 times to get re-hired by TV shows, movie producers, and even by Priceline.com when I was over 60 years old. Seniors have skills and life experience that they can leverage to achieve great things. But in order to do that, they have to catch up to the technology of the day.
“If you or someone you know is over 50 and feels like it’s too late to catch up and re-invent the second half of their lives, TRUST ME…IT’S NOT! People over 50 have been pretty beat up lately with downsizing, a slumping economy, and so many changes in the way things work. That’s why I wrote this new book Catch Me Up and I need your help to get it to the people who need it most.”
According to the campaign, this book is about two things:
- Achieving great things in your life at any age
- How to leverage the new technology around us today to do anything you want, at warp speed.
Shatner also admitted, “I have another confession. Until just recently I HATED new technology. My ‘smartphone’ made me feel stupid. My grandkids had to show me how to use Facebook. I even refused to have an email account. You know what I found out? Without this know-how, I was becoming irrelevant…and a guy like me can’t afford to be irrelevant. So I did something about it. I went on a mission to find people who had been laid off, lost careers, had been downsized and replaced by younger people with more tech skills; but who actually fought back and won!”
Shatner partnered with technical advisor Matt Andrews to create this project. Andrews serves as a liaison to the latest generation of entrepreneurs and aids Shatner in his mission is to teach seniors how they can leverage their skills in the modern day. Multiple rewards are available for backers on Kickstarter ranging from a $10 digital version of “Catch Me Up”, to a $10,000 VIP reward that includes an evening with William Shatner himself.
Shatner is utilizing Kickstarter so he can collaborate directly with backers and fans to produce a project he is very passionate about. “I’m encouraging people to use new tools like Kickstarter to start their own business, so I thought why not create this book the same way?”
Set to close on January 19th, Catch Me Up’s crowdfunding campaign has already raised $5,878 from 40 backers.
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