Crowdcube’s Luke Lang Sets New Year’s Resolution: Double Funding & Branding in 2015

Crowdcube Co-Founder Luke Lang shared his goal 2015 goal with Insider’s Storm Rannard the platform is aiming to fund Luke Lang Crowdcubemore than 200 businesses in 2015 after revealing that 100 companies are set to raise capital before the year is out. In his Insider interview, Lang promised to “continue to invest in Crowdcube’s workforce and marketing to consolidate its position in the UK and continue its expansion overseas.”

“The sheer volume of businesses that we’re funding is phenomenal. We’re on course to fund 100 companies this year,” Lang told Insider. “From a standing start in 2011 to funding 100 businesses three years later is great. Those businesses have collectively raised between £35m and £40m and created thousands of new jobs. It’s really been quite a journey.”

Financial Conduct Authority FCALang credited changes to the Financial Conduct Authority’s April regulations changes for the gained market traction: “We were operating under regulations that were brought in 30 years ago, which weren’t really suitable for what we are doing.To make that transition and for the FCA to do a public consultation, they can obviously see that this market is growing. The process helped inspire a lot of trust and confidence in the wider industry, not just Crowdcube. It positions the UK as the innovators and market leaders.”

Lang indicated that Crowdcube aims to double its achievements each year and revealed that building a brand would be a “big focus” in 2015:

 “Expansion in the UK is going very well. We dominate the market in the UK, but we don’t rest on our laurels Crowdcube Spain Espanaand that’s why we’re continuing to invest in marketing and our team,” he said. “The international expansion is also going well. We’re up and running in a few countries and have more in the pipeline for the new year. There is real opportunity out there globally. There are lots of international markets that we’ve got our eye on here in Europe. But the US is difficult to ignore and we’ve been monitoring it for a couple of years. However, we don’t feel that the climate is right at the moment, but we’re continuing to look at the market.”

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