In an effort to offer crowdfunding campaign organizers more ways to see how their project is doing with backers, Kickstarter announced a new Google Analytics feature that will show who’s checking out the pitch.
The crowdfunding giant revealed in its blog:
Take the project dashboard, for instance. It’s pretty much Mission Control for monitoring everything going on with a project, with at-a-glance tracking of key data: funding, top referrers, reward breakdowns, even a continuous feed of all project activity. It’s our way of making sure everyone has all the information they need to run a great project, while keeping the whole thing simple and intuitive enough that creators can focus their energies on, you know, creating.
There are some, however, who need even more advanced, more granular methods of monitoring their projects. That’s why we’ve now enabled creators to connect their projects to Google Analytics. It’s simple and seamless — just add a Google Analytics tracking ID to any Kickstarter project, and all the right data will flow over for analysis. For larger, more complex projects, it opens up a whole new world of trusted, powerful tools, from custom reports and dashboards to the ability to track how many visits to the project page are converting into pledges.
It’s just one of a host of new features and upgrades we’ve been rolling out for creators over the past months, from big changes to small improvements — things like shipping tools, spotlight pages, easier payment setup, and subtitles and captions. And of course there’s still a terrific suite of data already waiting on every project’s dashboard, no setup required.”
The platform revealed ways that Google Analytics may help campaign organizers:
- Funding progress: Run a project, and there’s a good chance you’ll develop an intense relationship with this sweet blue curve. Whether it’s exhilaration or nail-biting, we’ve seen creators have incredible experiences watching that line progress — and sharing screenshots so everyone can help cheer it on its way past the goal.
- Referrers: You don’t need advanced analytics to know where your backers are coming from. Every creator gets a straightforward breakdown of referrers — whether people are following links to your project from social media, reaching it from other online communities, or hearing about it directly from Kickstarter.
- Project video stats: Creators put a lot of time and heart into their videos. Here’s where they get feedback on whether the world is watching.
- Reward popularity: A simple, at-a-glance look at which rewards backers are choosing — and what creators are about to spend their days making.
- Activity: Every event, pledge, comment, update, and adjustment, all in one feed.
The funding website then added:
“And those are far from the only tools waiting for creators. There’s plenty more, from a survey tool to a Backer Report that lets you manage, sort, and organize pledges and track interactions with every supporter. Throw Google Analytics into the mix, and whether you need a quick, simple look at your progress or a deep dive into the data, you’re covered.”
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