Mercator Advisory Group’s Research Reveals: Peer-to-Peer Lending Platforms Revolutionizing Traditional Practices

Mercator Advisory GroupMercator Advisory Group’s latest research, An Introduction to Peer-to-Peer Lending: A European Perspective analyzes the new and fast growing payments segment peer-to-peer (P2P) lending and the business models underpinning it.

The report focuses on P2P lending providers in the European market, in particular the U.K., profiling the leaders in both the consumer segment and the business lending market.

Tristan Hugo-Webb, Associate Director, Global Payments Advisory Service atMercator Advisory Group and the primary author of the research, stated:

Tristan Hugo-Webb“Because P2P lending volumes today are equivalent to only a small fraction of the lending undertaken by traditional financial institutions, P2P lending platforms can be viewed as an interesting development but not a competitive threat to traditional lenders. However, the emergence of P2P lending is a valuable new source of financing in the post-2008 global economic and financial world and has the potential to close the ‘credit gap’ in mature and developing markets and allow consumers and businesses to obtain financing that can benefit the overall economy.”

Highlights of the report include:

  • Overview of P2P lending models and business proposition for consumer and SME business lending segments
  • Review of European P2P lending landscape for both consumer and SME business lending with profiles of key players in both segments
  • Map of European P2P lending market identifying players targeting various countries
  • Examination of P2P lending regulatory models and perceptions in Europe and elsewhere around the world

P2P Word Cloud BoostCompanies mentioned in this report include: Bitbond, Funding Circle, Lending Club, Lloyds Banking Group, Peer2Peer Finance Association, Prosper, RateSetter, Royal Bank of Scotland, Santander UK, ThinCats, and Zopa. Also noted are Assetz Capital, Auxmoney, Call Credit, Comunitae, Bondura, Equifax, Finansowo, FriendsClear, FundingKnight, Lendico, Lending Works, Pret d’Union, Smartika, Smava, TrustBuddy, Zank, as well as MoneyAuction, Popfunding, Rangde, RainFin, and Society One.

This report contains 24 pages and 7 exhibits.



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Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Oct 22, 2026 vs Jan 1, 2025 - Oct 22, 2025

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Number of Filings130Prior 125 +4.0%
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This YTDYear priorChange
Filings 130 125 +4.0%
Target raise $3.37B $3.54B -4.7%

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