Tilt’s James Beshara & Khaled Hussein Discuss International Expansion

Following the announcement of its recent funding round capturing $30 million, Tilt’s co-founders James Beshara and Khaled Hussein sat down with TechCrunch to share their thoughts on the investment and the future of the crowdfunding platform.

Tilt LogoThe media outlet revealed that Tilt has already expanded to the UK, its second international country, this year and plans to expand to five more countries in the next five months or so. Beshara shared that from the start, the platform was spread all over the U.S. and dealt with remote offices from day one:

“I think the distributed nature of the team, it’s been baked into the DNA from the beginning.”

While discussing the platform’s history, Hussein said:

Khaled Hussein“Around that time I was thinking about the [startups that could have] social impact, the first Egyptian revolution was happening on Facebook, [and I was] seeing how tech could have a huge impact on people’s lives. James was pitching Tilt to me, and I was like, that’s it. That’s where I’m gonna go.”

Also revealing how crowdfunding is able to help bigger and more well-known brands, Beshara explained:

“If the economics make sense for an independent or first time entrepreneur on something like Tilt open or Kickstarter, the economics are gonna make sense for Nike, Sony, Lululemon, and other innovative brands that want to tap into the power of their community.”

Noting the importance of the platform’s several API’s, Hussein stated:

Tilt“One of the most important decisions early on was [to] think about it as a platform and think about building the API. Now I can build all these different clients and different use cases with our APIs. It would have been a much difficult problem to solve if we didn’t think of it as a platform, and now it becomes a matter of user experience.”

In regards to the future of Tilt, Hussein added:

“Once Tilt becomes this mainstream, seamless tool, you use it when you start thinking about pooling resources, the use cases become unlimited. That’s what’s exciting about providing the platform, a tool similar to Tilt. It unlocks behavior and ideas.”


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