Raising the Bra: Indiegogo Alum Knix Wear Launches Kickstarter For Women’s 8-in-1 Undergarment

Evolution Bra 2

Last week, New York City clothing startup, Knix Wear, launched a crowdfunding campaign on Kickstarter to raise funds for its 8-1 Evolution Bra.

Knix Wear 1Knix Wear’s Evolution Bra is described as the “most” comfortable, versatile, and technologically advanced undergarment. It has patented wire free construction, is odorless, quick dries and is even reversible. The company shared:

“We’ve reinvented the bra, and designed it with the active woman in mind. With eight wearable options in one, the evolution bra was designed to adapt to the rigors of your busiest days, seamlessly transitioning between work, play, and whatever else you’re up to. Using the latest in performance fabric technology and patented bonded construction that moulds to your unique shape, we have created the most comfortable bra that you will love to wear. The only problem? You might never want to take it off.”

The company noted that it has tested the bra on over 70 women, who had different cup sizes, to create the bra’s unique sizing chart. Simple measure the inches around the band, under the bust and across the ribcage (round up odd numbers to get an even value). Users will also have to measure around the largest part of the bust and subtract the value from the band (example: 36in-34in= 2, B Cup). As part of the campaign, the brand will offer digital fit consultations to educate consumers on how to determine their accurate bra size.

Evolution Bra 3

Joanna Griffiths,“Chief Knixpert” at Knix Wear, shared:

“Knix Wear is a company that was born from listening and we have always included our customers in the development process of all of our products. We have made tremendous strides as a company, launching into bras is a big step, but we firmly believe that this is our best product yet.”

Evolution Bra 3Knix Wear first turned to the funding method two years ago for its footwear. The company used Kickstarter’s well known competitor, Indiegogo, at the time and secured $60,450 from 518 backers. Griffiths then collaborated with the global platform on a video detailing the company’s story and how rewards-based crowdfunding helped her grow the brand and push Knix Wear’s product into Hudson’s Bay, Canada’s largest department store.

Those interested in the Evolution Bra may receive one for the price of $50 through Kickstarter. Since its launch, Knix Wear’s new campaign has successfully surpassed its initial $30,000 and is currently at nearly $84,000. It is set to close on October 24th.


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