Last year, the adult beverage company embarked on two new brewery projects that will bring their style of fresh, thoughtful, delicious, high-quality craft beers not only to the other side of the U.S., but to Germany as well.
The campaign’s pitch read:
“Standing before a massive historic brick building in Berlin (after dropping a boulder on a stack of international, industrialized beers), co-founder Greg Koch recently announced Stone will convert that facility into a full-scale brewery complete with a farm-to-table Stone Brewing World Bistro & Gardens eatery and bar.”
“This will make Stone the first American craft brewing company to own and operate a brewery in Europe. Soon, a similarly momentous announcement will be made when Koch and co-founder Steve Wagner unveil the location of another new brewery and bistro, in the eastern U.S.”
“As the StoneBerlin project is taking shape, all you thirsty souls out there are probably wondering what this means for brewing the Stone Groundbreaking Collaboration beers.”
While explaining details about “Phase One” (i.e. the creation of the brewery), Schulz stated:
“Yep, we’ve passed the ground-breaking phase and we’re deep into the building-a-brewery phase. Right now, Greg is in Berlin making sure that the big hole in the floor will sprout forth a shiny new operating brewery by March.”
Here is Koch in Berlin.
“Once the brewery is operating, we’ll need to spend a few months making sure we know the ins and outs of how it operates before we attempt the acrobatic brewing moves we’ll need in order to be able to create the special Berlin Groundbreaking Collaborations.”
In regards to Phase Three, the beginning stages of brewing the beers, Schulz added:
“Our plans are to begin brewing the first installment in July of next year. From there we’re going to send the bottles across the Atlantic to their pickup locations and then into your hands.”
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