On Monday, crowdfunding platform Crowdfunder UK announced that it has partnered with online marketplace, NotOnTheHighStreet to launch a search for UK’s future food and drink innovators. This partnership will provide food inventors, producers, and gastro aficionados with the opportunity to raise funds and also gain some foodie attention.
Here’s how the process works: innovators may launch a crowdfunding campaign on Crowdfunder UK and raise the funds they need to get off the ground. Those who have the most unique/stand-out projects may then be handpicked by NotOnTheHighStreet to join its curated “Partners” base of 5,000 of the country’s most creative small businesses. If selected, the innovator’s products will be available through the marketplace’s customer base.
Melanie Goldsmith, founder of cocktail pastilles company Smith & Sinclair, stated:
“Working with Crowdfunder UK and NotOnTheHighStreet has completely revolutionized our business. We have been able to speak to a much wider customer base and the funding we have raised has allowed us to continue to innovate and develop our product range. We’re looking forward to seeing who else is truly innovating in the food industry – and using crowdfunding to get seen and heard!”
Sally Bendelow, creative product director at NotOnTheHighStreet commented:
“We’re working with Crowdfunder UK to find the next generation of innovative creative businesses that will delight our customers. By partnering with Crowdfunder UK we can source the best food and drink startups and we can’t wait to see the results.”
Jessica Ratty, head of campaigns at Crowdfunder UK, added:
“We believe that crowdfunding is about more than raising the money you need to get your idea off the ground. We are 100% committed to making sure our crowdfunders have every opportunity open to them to become successful in the long-term. Our partnership with NotOnTheHighStreet is a fantastic way for our project owners to get spotted by one of the world’s most innovative big brands.”
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