Just a couple months after successfully securing £1,362,780 through its Crowdcube initiative, UK-based shoe brand Vivobarefoot has launched a Kickstarter campaign with a mission to raise $100,000 so that it can bring its shoe, SAN-dal, to the U.S.
To date, Vivobarefoot has reportedly sold over 1 million pairs of shoes. The company has been profitable for the last 2 years and growing at 30% a year. The company was launched as a stand-alone brand in 2012 by seventh generation shoemakers, Galahad and Asher Clark, on the premise of making shoes that allow feet to do their natural thing.
Vivobarefoot has reportedly teamed up with Ju/’Hoansi community in Namibia to create handmade bushman SAN-dals. Made with ethically-sourced eland skin, one of the thickest and most durable leathers in Africa, the SAN-dals are notably extremely durable and are originally designed to protect from the burning hot sand and sharp thorns. The edges are hand-sewn and sealed with natural beeswax and the embossed animal footprint on the sole gives the shoe extra grip, abrasion resistance, and unique personality to each pair.
Galahad stated:
“The human foot has all the technology needed to survive and thrive. Vivobarefoot embraces the ancient wisdom that humans are meant to move barefoot, while applying modern technology to create innovative and truly revolutionary footwear. With the design and barefoot technology behind the SAN-dals complete, we’re turning to the Kickstarter community to help create a sustainable grassroots enterprise where the profits will be invested directly back into the local community in Namibia.”
SAN-dal preorders start at $150, offering early backers the opportunity to be one of the first to own the original handmade sandals. Other price levels include embellished sandals, jewelry and more.
The campaign is set to close on June 9th and Vivobarefoot revealed that the shoes will be delivery later on that month.
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