Co-founded in 2012 by Wharton grads Chris Tsai and Brian Nguyen, Celery has sought to bring new products of all shapes and sizes to the marketplace. Today the Y Combinator alum blogged that the platform has joined forces with Indiegogo, an “ideal” partner for Celery to accelerate the next phase of Celery’s journey:
“As part of the transaction, creators on Celery will be able to grow their community and reach new audiences with Indiegogo InDemand, a vibrant community marketplace of 15 million early adopters and product enthusiasts. Much of the challenge in bringing a creative endeavor to life comes from building an audience from scratch. Now, building an audience with Celery through our InDemand integration will be simple and seamless.”
Indiegogo tacitly revealed its interest in the equity crowdfunding sector (part of the platform’s original business plan) as evidenced by its recent participation in NextGen’s Equity Crowdfunding Conference.
“Celery started with the simple idea that creators deserve world-class tools to bring their products to life,” explained the blog. “By teaming up with Indiegogo, our creators will be joining a growing community marketplace who are eager to support their creativity. We couldn’t be more excited for what’s ahead!”
Celery customers will now have access to Indiegogo InDemand which helps enable increased reach by tapping into new audiences. According to the blog,
“Celery will remain a standalone business and our tools will only get better as a result of this acquisition. We’re proud to provide creators the best tools to raise funds, take pre-orders, and continue selling. With Indiegogo, Celery will offer additional ways to build your business by reaching more customers on Indiegogo InDemand… By joining forces with Indiegogo, Celery creators can bring their products to life by tapping into Indiegogo’s vast community of early adopters. Together, Celery and Indiegogo can empower creators at a scale that lifts their creativity to the next level.”