Overfunding: LOVESPACE’s Second Crowdcube Initiative Surpasses £500,000 Goal During the Final Week


Success! storage brand, LOVESPACE, has secured its initial £500,000 from over 200 investors through its second equity crowdfunding campaign on Crowdcube. The company announced on Thursday that it decided to extended the initiative for another week.

LovespaceThe company, which debuted its first initiative nearly two years ago and raised £1,562,960, easily exceeding its £600,000 goal with the support of 257 investors, has reportedly grown its revenues 10x, currently serves over 13,000 customers and has stored over 100,000 boxes. It has also improved its customer experience by introducing one-hour time windows across the UK, expanded material offerings, and made improvements to the digital user experience.

LOVESPACE has also received various awards, including:

  • High Growth Team of the Year at the UKBAA Awards
  • Most Innovative Business of The Year at the Smarta Awards
  • Crowdfunded Business of The Year at Startups Awards
  • Best Equity Crowdfunded-Angel Investing Deal at the UKBAA Angel Investment Awards.

Lovespace thingsFounders of the company recently revealed to Crowdcube why they decided to return to the platform:

“The fact that we overfunded our 2014 target by 260% and that many of our Crowdcube investors have followed on in subsequent rounds has really convinced us of the long-term benefits of acquiring investors through crowdfunding.”

The founders went on to add that the second campaign’s funding will be used to to accelerate its investment in technology, this includes hiring additional development talent, allowing its in-house tech team to continue to develop cloud APIs as well as delivering additional features for its new consumer facing app.

Lovespace’s second campaign is set to close next Thursday.


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