London Restaurant Pronto Quickly Surpasses £689,000 Funding Goal Through Seedrs Initiative

Pronto 1

Pronto, a London-based restaurant that provides healthy meals delivered hot with a 25-minute free delivery, recently took to equity crowdfunding platform Seedrs with a mission to raise £689,000 as it prepares to expand its services throughout the famous UK city. The company has successfully secured its initial goal and has raised over £700,000.

Pronto 4The restaurant revealed that it is looking to create delicious, affordable, quality meals that are healthy enough to eat every day and available at the touch of a button.

“We are a vertically integrated food technology company with control over the things that matter most – our chefs prepare hot meals in our own kitchens using fresh, sustainably sourced ingredients which are ordered through our app/website and delivered by our drivers.”

The company also revealed that in only 18 months post-launch, it has opened four sites in Central London and was named 2015 MassChallenge finalist. Last summer, the company successfully captured just under £1 million in seed funding from various investors, which included Playfair Capital and Seedcamp. At the time, co-founder James Roy Poulter stated to TechCrunch:

Pronto 3“We are building the food infrastructure of the future, replacing kitchens and supermarkets. Consumer facing apps represent less than 5% of our technology, it is the technology in the kitchens, at our HQ, and with our drivers that is important.”

Funds from the Seedrs initiative will be used to expand the company’s delivery area to cover central London. In order to do this, Pronto will need to create two distribution centers, which will ensure that the delivery service will be available for more Londoners. 

Pronto added that its roll-out is planned to cover 90% of customers that are currently outside its delivery zone. It also plans to roll-out operations to mainland Europe in early 2017. 


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