Pebble’s Kickstarter Success Continues: Third Campaign Surpasses $11M in Three Weeks

Pebble 4

Just three weeks after launching its third Kickstarter, tech startup Pebble has successfully secured over $11 million for its three new wearables, Pebble 2, Time 2, and Pebble Core, from nearly 58,000 backers.

The devices offers new ways for users to enjoy the company’s famous technology:

  • Pebble 2Pebble 2 ($109): Offers up an upgraded version of Pebble that includes a sleep tracker and an uncompromising heart rate monitor. 
  • Time 2 ($179): Described as a premium heart rate enabled stainless steel smartwatch with an updated color display.
  • Pebble Core ($79): For runners, it is a flippable fitness device that lets users leave their phones at home. For hackers, it is a keychain company that becomes a “magic button for anything” (i.e. call uber, monitor pets, stream data from car ODB port). It is known as ultra-compact, ultra-lightweight, and ultra-affordable. 

All three also has the following features:

  • Pebble 3Water resistant for 30 meters
  • Compatible with iOS and Android
  • Offers always-on display that’s readable indoors and out
  • Great battery life: Up to a week on Pebble 2, up to 10 days on Time 2
  • Music control
  • Over 13,000 apps and watchfaces available 

Since the newest campaign’s launch, Pebble has announced its own health wellness platform. The company shared:

Pebble 1“Today we’re introducing our vision for a suite of health services to help you develop and maintain healthy habits. No matter where you’re at in your fitness journey, we believe we can all stand to be a little healthier and happier–whether that’s by coping with stress, staying active, getting the right vitamins and nutrients, or checking in on your mood.”


Last year, Pebble hit Kickstarter for its watch, Pebble Time, and surpassed its initial goal within just mere hours. By the end of its funding round, the startup gained $20,338,986 from 78,471 backers, which made its initiative the most funded project on the crowdfunding giant’s platform. The company previously found success on the funding site during its first campaign and achieved $10,266,845 from 68,929 backers.


Prior to its new crowdfunding success, Pebble seemed to hit some financial issues. In March, the company reportedly laid off 25% of its staff. CEO Eric Migicovsky admitted to the layoffs and blamed the “chilly fundraising environment” in Silicon Valley for the cuts.


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