Denim LA or DSTLD is preparing to move forward with their Reg A+ offer listed on SeedInvest.
According to a recent email forwarded by the DSTLD team, the company received $17 million in indications of interest. DSTLD will now attempt to raise $3 million of Series A preferred stock. The max raise is pegged at $6 million. Pricer per share is $0.48 with a $500 minimum investment. The valuation of the company stands at $22 million.
DSTLD states they want to create a “collaborative partnership” with their shareholders. This partnership includes various communication channels along with “exclusive products and offers.”
This is not the first time DSTLD has raised capital. Previously, DSTLD has raised $5 million. The last funding round was in October of 2014 in the amount of $4.1 million for preferred equity. There is also a convertible note outstanding.
So how is the company doing? Denim/jeans/fashion is a competitive sector of business prone to volatile changes in taste and preference. But DSTLD has focused on providing a quality product at a lower price by only doing sales online. According to DSTLD, they “provide premium denim and luxury essentials at 60-80% off retail prices via a streamlined e-commerce experience. ” Cutting out department stores and the hefty markups is a big deal.
In the past several years DSTLD has generated about $3 million in revenue from over 21,000 customers. Their premium denim starts at $65. DSTLD states that similar quality brands produced at the same factories retail for over $180. The additional capital will, of course, be used for company growth. Beyond additional marketing, DSTLD will launch core products across multiple categories in order to drive up average order value and increase repeat customer rate. Categories include jeans, shorts, tee-shirts, shirts, belts, leather accessories, bags, headwear, footwear, and outerwear. They also intend on expanding beyond the borders of the US and push into Europe, Asia and Oceana.
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