BoroughBox, a London curated distributor of artisanal produce, has launched a crowdfunding campaign on AngelsDen. The distributor, which has used the crowdfunding method through Seedrs and Crowd2Fund, was launched in the summer of 2014 by Andrew Lawson and is described as a specialist artisan and fine foods curator with branded gifts and an online “foodie” marketplace.
“Our own carefully curated range of food gifting & discovery products, The BoroughBox Collection, feature items from our marketplace sellers and have proven exceptionally popular with a wide range of customers (delivering over 2000 BoroughBoxes in Dec 2015 alone). The BoroughBox brand is set to become synonymous with the exploding craft food & drink sector.”
Products available through the BoroughBox website include hampers, food gifts, fine food gifts, cheeses, artisan produce, rare breed meats, wines, exceptional chutneys, jams, condiments, oils and spices. Each item is also available through the company’s collection of hampers and the Food Discovery Club.
Lawson previously stated:
“Now that have laid some solid foundations for the business and proven the brand and concept works, we want to push on with aggressive growth and customer acquisition. Having smart investors for the journey makes perfect sense. The business is on trend and working with the genuine investor crowd can be great for new brand ambassadors.”
The company revealed what the funds from the new campaign would go towards:
“With very little development needed at this stage to scale, and our recent move to a large operational space, we are now looking take investment to attract key staff and increase awareness through all forms of advertising and marketing. With good food and drink very much being a sector based around story, we need to submerse ourselves in a targeted campaign of bringing our producer stories, along with our own, to life on a much larger scale.”
The campaign is set to close later this summer.
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