Nura, an Australia-based startup, has officially broken Kickstarter’s Aussie record. The company launched a campaign on the crowdfunding portal back in May for its self-titled in-ear and over-ear design headphones. The previous Aussie record was held by Knog’s bike bell “Oi,” which raised $1 million AUD earlier this year.
Within less than 24 hours, the Nura’s project secured its initial $100,000 goal. With less than two weeks to go, the initiative has successfully secured over $1.2 million AUD ($900,000 USD). Nura is described as a new headphone that integrates unique sound wave technology to automatically measure the user’s hearing from the outer ear to the brain. It was noted that in order for the headphones to deliver the correct sound, they just be matched to the user. The headphones even recognize when the user puts them on.
“Nura empowers everyone who loves music to find their perfect sound – automatically. Nura actually knows which sounds are getting through fully and which sounds are not. It uses this information to fill in your musical black spots.”
Nura’s other features include:
- Sound Clarity: Its double speaker drivers deliver the “deepest” base and clearest tones.
- Noise Isolation: Offers up two-way insulations which means no noise in and no sound out. The headphones are perfectly sounded.
- Connects Digitally: No need to charge headphone battery
Each headphone is equipped with an over-ear cup that contains the first driver that plays deep bass (does not interfere with the high tones) and an in-ear bud that contains the second driver that controls that high tones. As a bonus, the ear-cup with ear-bud design doubles the noise isolation.
During a recent interview, Engineer and co-founder of Nura, Kyle Slater, stated:
“Music lovers that have listened to albums for 30 years [try the headphones] and say they didn’t know that instrument was in that track. It feels like you’ve just pulled your head out of the water.”
Slater then revealed how he and his team invented the headphones:
“We all hear very differently. We look differently, see differently, our fingerprints are different, our ears are no exception. At that moment headphones don’t really know anything about who they’re connected to and don’t adapt to sound or match it to the specific needs of the person.”
Nura’s campaign is set to close July 16th.
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