Söderlund International, the company behind the Finland HUONE Hotel, is set to launch a crowdfunding campaign on Invesdor to raise a minimum of €500,000 (max €800,000) as it prepares to open an establishment in Singapore.
“HUONE Events Hotel is an exceptional place for B2B meetings [and] events, a hotel without bedrooms. The Google-office style creative thematic meeting rooms added with on-site event consultants offer a variety of programs, activities, wine&dine with full service. Every meeting is looked at individually where mini frameworks and tools can be introduced to facilitate the meetings towards different goals.”
The hotel’s story reads:
“[Founders] Evon and Jussi [Söderlund] share a love for events and new experiences, they saw how difficult it was to organize events and to bring people together. They saw how the biggest player in the industry (i.e. hotels) offered a poor solution for customers. Little has been done to develop these boring meeting and event facilities. After 5 years of careful planning, they sought funding to build an Events Hotel, a concept they had developed. In 2012 without having luck raising equity for this new idea, they decided to sell their own apartment and take on loans to fund the venture. Their startup journey has been tough but it has been full of invaluable teachings to shape both the business and the entrepreneurs and reveal diamonds in the rough.”
Since its launch in 2012, HUONE has won a total of six awards, including Best Event Venue in Finland and PwC’s Most Valuable Entrepreneur of the year. Söderlund International is seeking to place a HUONE Hotel in 10 cities throughout the world, starting with Singapore. The company explained:
“The first unit abroad, Singapore is being planned and built at this very moment. Singapore is the no.1 meeting city in the world for the 6th consecutive year. Market research conducted in Singapore in April of 2016 has proven high interest and demand for the HUONE concept. Centrally located in a high profile area, Huone Singapore is to be opened by February 2017.”
The funds from the upcoming Invesdor campaign will go towards finalizing the operations (Franchising) manuals, online platform, as well as the establishment of the first unit abroad in Singapore.
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