Creator of Potato Salad Kickstarter Releases New Cookbook

Potato Salad

Just two years after he famously launched a Kickstarter campaign to make… a potato salad… Zack “Danger” Brown has made his return to the public with his new cookbook, The Peace, Love & Potato Salad Cookbook. 

Potato SaladThe cookbook, which was co-written with Teresa Blackburn, was offered to those who pitched in $50 towards the Kickstarter campaign, which successfully secured over $55,000 in August 2014. It wasn’t all just for making a potato salad though. Brown went on to hold “PotatoStock2014” – a giant Potato Salad themed event which was held in Columbus, Ohio that gave back to the Central Ohio homeless community.

The book’s description reads:

“What happens when you appeal to Kickstarter to fund your first attempt at making a bowl of potato salad? Well, if you’re Zack Brown, you end up raising $55,492, a story that goes viral, a charity-minded “PotatoStock” Festival, and, eventually, a kick-ass potato salad cookbook to delight the taste buds of the masses. The Peace, Love & Potato Salad Cookbook is the result of one man’s attempt at making potato with the help of almost 7,000 backers from around the world.”

Brown recently shared with Digital Trends:

“When this all first started, I just wanted to make a traditional potato salad. This book goes way beyond that: There’s a breakfast potato salad, seasonal-appropriate potato salad, everything you an think of. You’ll be eating potato salad all year round.”

Speaking about his Kickstarter popularity, Brown noted:

Zach Brown“There are no black-and-white answers for why something becomes popular on the internet. I think it had something to do with the fact that it had a backlash, then another backlash, then a backlash to that backlash and so on. When people hear that I was asking for money on Kickstarter to crowdfund a potato salad, there was an initial reaction. Then when people saw that others were giving money to it, every dollar added seemed to make it bigger, crazier, and more outrageous. It just kept building and building.”

To purchase the book, click here.


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