The company, which notably has designers from other famous activewear brands including LuluLemon Athletica and Sweaty Betty, stated it is very mindful of the environment and all of its fabric and material are responsibly sourced. Sundried’s team also revealed they give 5% of their revenues to charity, currently Water for Kids, to engage with customers.
Sundried’s pilot collection includes tops, leggings, shorts, and trousers that are made for biking, running, and stretching.
“We connect with our target audience of triathletes and typically grown-up, professional fitness enthusiasts at amateur sporting events and the largest fitness exhibitions in the UK. Our e-commerce website is live, our personal trainer sales network is live and we are also seeking some specialist and luxury department store distribution. We have recruited a design and management team of proven entrepreneurs and/or industry experts.”
Founder and CEO of Sundried, Daniel Paddick, had competed in several triathlons, ride stages of Tour de France, and regularly trained before creating the brand:
“I was left wanting for cool, high quality clothes that I could be active in, that were definitely made without harming the environment or disrespecting the people manufacturing them. I realised I wasn’t alone, with over 100k people competing in triathlons and over 2.2million swimming, running or cycling at least 3 times per week and increasingly making ethical purchases, a commercial opportunity became apparent. Having created two sunglass brands, successfully exited a designer retail business and with a Central St Martins design degree, I created Sundried and assembled an experienced team to build the brand.”
Besides expansion and the new line, funds from Sundried’s Crowdcube will also go towards marketing and PR. Since its launch, the initiative has successfully raised nearly £25,000 from over 25 investors. It is set to close at the end of August.
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