RED Mountain Resort, one of the Western Canada’s oldest resorts, announced it was launching its very own “Testing the Waters” (TTW) campaign on equity crowdfunding platform StartEngine this Tuesday (August 23rd).
“RED started as a ski club that was owned by the community. You can feel it in the spirit of the place, the camaraderie, the spark. We have done everything in our power these last 12 years to keep that flame alive and this StartEngine campaign is simply the latest expression of our intent to keep RED independent and thriving. Our shared community values and the current consolidation of the resort industry make NOW the perfect time to help save this ‘endangered species’. We’re ‘ReBooting’ the Red Mountain Ski Club Community Ownership Model from 1947 — only this time the clubhouse will have wireless!”
Katkov then noted:
“RED Mountain is an endangered species within the ski resort world. We have the snowfall, vertical drop and world-class terrain to go boot-to-boot with the Big Guys, but have consciously maintained our mom ‘n’ pop/weird uncle feel for over 100 years. We’re tired of seeing families priced out of a premier ski vacation by chains. And we think that RED Mountain’s preservation as a fiercely independent, non-corporate entity is beyond worthwhile.”
All funds from the campaign will go towards improving the resort, which includes additional run development for expanded cat skiing on Mount Kirkup, building a new resort restaurant along with the clubhouse and mountain cabins at the top of Grey Mountain. Other items are chairlift extension for milt-mountain access, spring/summer multi-use top to bottom trail expansion for hiking and mountain biking. Katkov added:
“See, we aren’t just ‘keeping it real’ for us. We’re keeping it real for everyone. This is serious. That’s why we call ourselves a Keystone Species. We believe that keeping a place like this thriving betters the sport for everyone in a time where families that love this mountain lifestyle are getting priced out left and right. Skiing and snowboarding should never become elite sports. That’s just wrong.”
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