Söderlund International’s HUONE Hotel Nears €500,000 Funding Goal During the Final Days on Invesdor

Huone 1

With less than a week until its Invesdor campaign comes to an end, Söderlund International’s HUONE Hotel has secured nearly  €475,000. The unusual hotel is seeking a minimum of €500,000 for its new Singapore location.

Huone 5HUONE is described as a meeting and events hotel, which means NO actual bedrooms. Since its launch in 2012, HUONE has won a total of six awards, including Best Event Venue in Finland and PwC’s Most Valuable Entrepreneur of the year.  Söderlund International is seeking to place a HUONE Hotel in 10 cities throughout the world, starting with Singapore. Co-founders Evon and Jussi Söderlund decided to create the hotel after noticing how difficult it was to organize an event and find a place to hold people together.

They saw how the biggest player in the industry (i.e. hotels) offered a poor solution for customers. Little has been done to develop these boring meeting and event facilities. After 5 years of careful planning, they sought funding to build an Events Hotel, a concept they had developed. In 2012 without having luck raising equity for this new idea, they decided to sell their own apartment and take on loans to fund the venture. Their startup journey has been tough but it has been full of invaluable teachings to shape both the business and the entrepreneurs and reveal diamonds in the rough.”

Huone 6The funds from the Invesdor campaign will go towards finalizing the operations (franchising) manuals, online platform, as well as the establishment of the first unit abroad in Singapore. In a recent interview, Evon revealed why the HUONE team decided to use the crowdfunding portal:

“Invesdor is a frontrunner in the crowdfunding scene and they share similar values with us, e.g. the fun business factor – dancing with finance. We take our business very seriously, but we don’t take ourselves too seriously.”

The campaign is set to close next Wednesday.


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