Söderlund International’s HUONE Hotel has successfully secured its initial €500,000 funding goal on Invesdor. The company has less than 48 hours until its initiative comes to an end. Huone is described as a meeting and events hotel, which means NO actual bedrooms. The hotel has won a total of six awards, including Best Event Venue in Finland and PwC’s Most Valuable Entrepreneur of the year since its launch four years ago. Söderlund International is seeking to place a Huone Hotel in 10 cities throughout the world and the funds will be used to bring the hotel to Singapore.
“HUONE Events Hotel is an exceptional place for B2B meetings [and] events, a hotel without bedrooms. The Google-office style creative thematic meeting rooms added with on-site event consultants offer a variety of programs, activities, wine&dine with full service. Every meeting is looked at individually where mini frameworks and tools can be introduced to facilitate the meetings towards different goals.”
Founders of the company, Evon and Jussi Söderlund, created the Huone Hotel plan after noticing how complicated it was to organize events and bring people together. It was revealed:
“They saw how the biggest player in the industry (i.e. hotels) offered a poor solution for customers. Little has been done to develop these boring meeting and event facilities. After 5 years of careful planning, they sought funding to build an Events Hotel, a concept they had developed. In 2012 without having luck raising equity for this new idea, they decided to sell their own apartment and take on loans to fund the venture. Their startup journey has been tough but it has been full of invaluable teachings to shape both the business and the entrepreneurs and reveal diamonds in the rough.”
The Invesdor campaign funds will go towards finalizing the operations (franchising) manuals, online platform, as well as the establishment of the first unit abroad in Singapore. The initiative is set to close on Wednesday.
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