Earlier this week, Söderlund International’s HUONE Hotel finished its equity crowdfunding run on Invesdor. The Helsinki-based firm secured €565,794 for the meeting and event hotel’s new Singapore location.
To date, the HUONE Hotel has won a total of six awards, which includes Best Event Venue in Finland and PwC’s Most Valuable Entrepreneur of the year since its launch four years ago. Söderlund International explained the hotel’s unique concept:
“HUONE Events Hotel is an exceptional place for B2B meetings [and] events, a hotel without bedrooms. The Google-office style creative thematic meeting rooms added with on-site event consultants offer a variety of programs, activities, wine&dine with full service. Every meeting is looked at individually where mini frameworks and tools can be introduced to facilitate the meetings towards different goals.”
The funds from the Invesdor campaign will also go towards HUONE’s meeting design tool (beta launch February 2017); HUONE’s franchising concept; R&D, meting and service design; and market strategy and branding. The Singapore hate is set to open February 2017. Söderlund International stated it would seek to establish HUONE Hotels in all the top 10 meeting cities in the world by 2025. The cities are Seoul (2018), Berlin, Paris, Barcelona, Brussels, Amsterdam, London, Copenhagen and Tokyo. After those hotels are launched, the company plans to look into establishing hotels in the U.S.
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