Over the weekend, 90’s all boy-band Otown launched a Kickstarter for their fourth album.The group revealed that this is the first time that they are creating an album free of any label. They noted:
“We decided to take on the challenge of reviving Otown, a brand that had been lying dormant for a decade. It was not easy, by any means, but together along with our family, our fans, and a chosen few, we created the album Lines & Circles. We had no idea that taking that leap of faith would lead to such gratification and an overwhelming response by our audiences, our listeners, and even critics. The reaction has been unlike anything we’ve ever experienced in our careers, ever. So together, as a group, we made the decision that we can’t stop now.”
Funds from the Kickstarter campaign will be used for studio time with producer Mark Suhoen, engineers and musicians, editing, mixing, mastering, website design, album artwork, and updated photoshoot. Originally seeking only $47,500, the initiative has successfully secured its initial goal and is currently nearing $60,000 thanks to over 250 backers. Among those who have backed the project was Kickstarter co-founder, Yancey Strickler. He announced on Twitter.
A sentence I never thought I’d tweet: I just backed OTOWN’s 4th ALBUM on @Kickstarter https://t.co/fAc0AXNrym
— Yancey Strickler (@ystrickler) October 4, 2016
Those interested in backing the project will receive various rewards, including the album itself (starting at $25). Other rewards include custom sticker decal ($50), personalized “Thank You” video ($100), a personal Skype call/merchandise bundle ($250), hand written lyrics sheet ($300), zip drive of pics and videos ($350), call from studio ($500), signed “Mixtape Festival” slippers ($750), signs My2K slippers ($1,000), and even a Skype acoustic concert ($1,500). Estimate delivery time for the rewards is February 2017. The campaign is set to close on October 30th.
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