New mobile app for moms, Mush, is closing in on £850,000 during the final days on equity crowdfunding platform, Crowdcube. The app launched its campaign in October and sought to raise £650,000.
As previously reported, Mush was launched earlier this year by founders Katie Massie-Taylor and Sarah Hesz. The app has already attracted 30,000 moms who are looking to communicate with other moms outside their homes. This is a virtual way to making sure that moms are not being isolated. The creators noted that since its debut Mush has already been formed a partnership with Johnson and Johnson. Massie-Taylor previously noted:
“We are delighted with the success of Mush in the first six months; 55,000 friendships have been made so far. We are constantly receiving feedback from mothers that we’ve been a lifeline for them and made being a mum more brilliant. This new round of funding signals our commitment to broaden Mush’s reach outside of London and into regional areas – particularly rural areas where [moms] may be finding it really tough to meet other [moms]. We all know that being a [mom] is many many things. It’s amazing. It’s hilarious. It’s hard work. And sometimes, it’s downright lonely. We want to make sure no mum has to go it alone.”
Mush’s team stated that funds from the Crowdcube campaign would be used for growing the team and marketing costs. This is the second time that the app’s team has sought funds and even raised £250,000 during round pre-product with backing from a social impact fund. This enabled them to build the app and launch. The initiative is set to close on Wednesday (December 7th).
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