On Thursday, crowdfunding giant Kickstarter announced its users may now enjoy its live video and real-time community engagement feature, Kickstarter Live, on both its homepage and iPhone/iPad apps.
As previously reported, Kickstarter Live has been used for various projects, including broadcast cooking shows, live product demos, singing performances, game testing, and even counting down the seconds of campaigns. It was built in collaboration with Vancouver-based startup Huzza, which Kickstarter acquired last month. Kickstarter revealed:
“A few months back we introduced you to Kickstarter Live, a powerful new way to bring creators and backers closer together through live video. It’s helped creators generate greater support for their ideas at the earliest stages of development, and it’s given backers a front row seat to the creative journey in real time. Starting today it gets even easier to discover and enjoy the best of Kickstarter Live as we put it front and center on our homepage, and in our app for iPhone and iPad.”
Kickstarter noted that the homepage feature highlights three creators who are “hopping on camera.” Users will find live product demos, music performances, game tutorials, etc. The website added:
“If you’re a creator and you want to get started with Kickstarter Live, we’ve compiled some tips and advice. You might have fun and give a lift to your project. Since its launch, creators who have used Kickstarter Live have had a 74% success rate — more than double the average. Give it a try, and stay tuned for more upgrades, like the ability for backers to participate in live chats through the app. We’ll be watching!”