As previously reported, Fitch Brew Co. describes itself as a disruptive cold brew coffee brand that is aiming to change the perception of coffee in the UK. Fitch Brew Co. revealed that 20 independent venues and Matthew Clark wholesalers are already interested in listing its flagship product.
“We believe there is huge potential for the product within the alcohol sector, especially the on trade due to the products versatility. The flavour of Fitch Cold Brew has been specifically developed to work with alcohol brands and the packaging was designed to work alongside craft beer and energy drinks on a back bar. We have spent the last 8 months submersed in developing the product, branding and business strategy and the prototype alone has led to over 20 independent venues interested in listings. We are now also in talks with Matthew Clark, who supply over 16,000 venues across the UK, to distribute.”
After achieving the £150,000, the brewing company revealed on Twitter:
WE DID IT!!!!! Fully funded in less than 26hrs thank you so much to everyone who’s invested. We can’t wait to get started woooo! @Crowdcube
— fitchbrewco (@fitchbrewco) February 17, 2017
Fitch Brewing Co. has since decided to close the equity round, which was scheduled to be completed in March.
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