Motif, a digital wealth and trading company, announced on Tuesday the launch of its Motif Impact Portfolios, which is described as a fully-automated investing service that aligns investors’ personal values with their financial goals. Now, investors may go to the company’s website to create their very own impact portfolios.
According to Motif, each of the Motif Impact Portfolio will have a combination of direct stock ownership with a proprietary investment model built to feature companies that demonstrate leadership in one of three social values: sustainable planet, fair labor, or good corporate behavior. Hardeep Walia, Founder and CEO of Motif, stated:
“Our research shows that nearly half of Americans would be angry if they knew their portfolio was not aligned with their values. We created Motif Impact so investors know exactly what companies they own and can build wealth without sacrificing their values. With Motif Impact we’re leveraging our technology platform and extending our commitment to innovative, accessible and fully-transparent financial products.”
Motif went on to add that in January 2017 it conducted a national survey to better understand the current motivations of individual investors:
“The study revealed that 64 percent of American investors do not have a clear understanding of their investment holdings, and that 72 percent have no idea whether or not their investments are aligned with their personal values. Further, investors do not know where to start when it comes to integrating their personal values with their financial goals–over half of the respondents noted this as a barrier. Motif Impact gives investors a way to meet their financial goals without compromising their values by knowing exactly what their investments are funding.”