With its Crowdcube campaign set to close this upcoming Friday, fashion brand ME+EM is nearing £1.25 million thanks to more than 750 investors. Prior to the campaign’s debut, ME + EM secured £400,000 from lead investors.
ME+EM describes itself as a UK fashion in the direct-to-consumer movement. It was founded by Clare Hornby in 2009 and its clients include Duchess of Cambridge, Claudia Winkelman, Cara Delevigne and Emma Watson. The company currently has two stores in prime central London and receives more than 125,000 monthly hits on its website. ME+EM reported that its website visits were up by 50% to +1.5million, as the brand grows stronger this grew +70% in the last quarter of 2016. The company also noted that in January 2017 alone it experienced +110% year on year increase in net revenue as its growth accelerates.
“Over the last two years our customer base has grown significantly and we are performing well with January YoY sales up 102%. The total UK clothing and footwear market is currently worth £50bn and expected to grow to +£60bn by 2020.”
ME+EM added that the funds from the Crowdcube run would go towards growing its digital growth faster, along with enhancing its online and mobile marketing.
“In 2016, website visits were up by 50% to +1.5million, as the brand grows stronger this grew +70% in the last quarter of 2016, showing there is more potential in this business. With the next round of fund raising we will focus on building our digital growth faster and enhancing our online and mobile marketing to boost our customer conversion online.”
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